Nike has teamed up with Roblox to launch a line of virtual sneakers, blending fashion and gaming. Players can buy and wear these digital sneakers on their avatars, tapping into the booming digital fashion market. More ...
This collaboration is part of Nike’s strategy to reach Gen Z consumers through gaming. The virtual sneakers, launched on Nike’s “Nikeland” within Roblox, highlight a new avenue for brand engagement.
Challengermode has raised a significant £1.93 million (27 million SEK) to expand its services for competitive gaming. This funding aims to enhance its offerings for game developers, pushing the platform beyond esports alone. More ...
With backing from investors like Back in Black Capital, Challengermode will use this funding to bring advanced in-game tournament tools to AAA publishers. Already a partner to EA Games and Ubisoft, Challengermode’s updates will reach millions of players and organizers globally, changing how communities compete and connect.